In doing some of my research about Pay per click, I found several interesting articles. One of such talked about common myths which people believe about pay per click. I was even caught up in some of the misconceptions. This article does a good job explaining what some of the common myths are, and why these myths are false.
enjoy the article.
http://www.ppcblog.co.uk/ppc/13-myths-of-pay-per-click/
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